If you go to Google Trends, and enter 'concealed carry permit', it looks like people are becoming more interested in that over the last few years.
A neat tool to see what people are interested in. I put in a few gun terms (AK-47, AR-15, Beretta) and they were pretty flat, but it looks like 'assault rifle' has increased in popularity.
And of course, everyone's favorite 'cheap ammo'. Yup, it's just not you that's looking.